Are you considering enrolling in a polytechnic to study mass communication? Enrolling in Mass Communication courses in Polytechnics is an excellent way to acquire the knowledge and abilities required to work in media and communications.
Students have the chance to learn about and obtain experience in fields like marketing, public relations, journalism, media production, and digital media through these courses. Students can follow a range of job routes with a degree in mass communication, including working for a media company, advertising agency, NGO, or even starting their own business.
This post will look at the several mass communication courses polytechnics offer their benefits, and how to pick the best one for you.
What is Mass Communication?
The study of mass communication focuses on the different ways that people interact with large audiences, including through media like television, radio, newspapers, and the internet. It covers a wide range of issues, including media production, media analysis, journalism, advertising, and public relations.
The development of mass media, its influence on society, and the moral ramifications of interacting with huge audiences are all topics that students in mass communication programs may study. Additionally, through internships or hands-on projects, students may have the chance to get real-world experience.
Overview of Mass Communication in Polytechnics
Students can pursue a diploma or higher diploma in mass communication at polytechnic institutions. This program typically includes coursework in media writing, audio and video production, graphic design, and public relations.
Students will gain a solid foundation in the theory and practice of mass communication as well as the abilities required to excel in the media sector through the coursework. Some programs may also include internships, which give students the chance to get practical experience in a working environment.
Students can work in industries like journalism, radio, advertising, and public relations after graduating.
Mass Communication Courses in Polytechnics
There are many courses to choose from if you are pursuing a diploma in Mass Communication at a Polytechnic. Some of them include
- Digital Photography
- Radio and Television Production
- Audio Production
- Film Production
- Media Writing
- Graphic Design
- Public Relations
- Advertising and Marketing
1. Digital Photography
Modern mass communication cannot exist without digital photography. Students will explore the technical and artistic facets of digital photography in this course, as well as how it fits into media production. Camera settings and procedures, composition, lighting, and post-processing will all be covered.
You could encounter the following topics:
- knowing the attributes of the many digital camera kinds
- putting the camera in place for optimum performance
- Knowing how to alter ISO, aperture, and shutter speed in relation to exposure
- Basic compositional rules and how to apply them when using a camera
- Understanding light, both natural and artificial
- How to manipulate light to get the results you want
- methods for taking pictures in various lighting situations
- Recognizing resolution and image file formats
- digital picture import, organization, and editing
- simple methods for color fixing and retouching
- How to get pictures ready for printing and online distribution
- Knowing how digital photography fits into reportage
- How to use a series of photographs to communicate a story
- ethical issues to take into account when covering news events
Ads Using Digital Photography
- Recognizing how digital photography is used in advertising
- How to design compelling images for marketing campaigns
- Photographic techniques for products and lifestyles
Through practical assignments and projects, students will have the opportunity to put their abilities into practice throughout the course. By the completion of the course, students will possess a thorough knowledge of digital photography, its function in mass communication, and the ability to produce photos of a high caliber.
2. Radio and Television Production
The realm of mass communication is dependent on the dynamic and fascinating industry of radio and television production. The technical and artistic facets of making radio and television shows as well as the function of these media in society will be covered in this course. The course will cover broadcast laws, audio and video production, and scriptwriting.
- Having a rudimentary understanding of radio and television scriptwriting
- methods for developing believable stories and people
- How to write scripts that are captivating and visually appealing
- Having a rudimentary understanding of audio production
- methods for recording and editing sound of a high caliber
- Methods for producing sound effects and soundscapes
- Knowing the fundamentals of producing videos
- recording and editing methods for high-quality video
- How to design engaging and eye-catching programs
- Having a thorough understanding of the Federal Communications Commission’s (FCC) rules for radio and television broadcasting
- How to adhere to FCC rules regarding content and advertising
- How to steer clear of broadcasting’s legal and ethical pitfalls
- Recognizing the various job options available in radio and television production
- The best way to start a career in radio and television production
- Opportunities for networking and career advancement
3. Audio Production
With everything from music and podcasts to sound effects and conversation for videos, audio production is an essential part of mass communication. Students will explore the technical and artistic facets of audio creation in this course, as well as how audio functions in contemporary media. Digital audio workstations, microphone methods, and audio post-production will all be discussed.
Techniques for Using Microphones
- Knowing the characteristics of the many types of microphones
- methods for recording high-quality sound in various settings
- How to position and use a microphone to get the results you want
Digital Audio Workstations (DAWs)
- Understanding the fundamentals of digital audio workstations
- How to use a DAW to import, edit, and mix audio.
- techniques for producing sound effects and soundscapes
- Recognizing the importance of audio post-production in the creation of media
- Editing methods for dialogue and sound effects
- How to get ready for the distribution of audio
- Knowing the fundamentals of podcasting
- Methods for recording, editing, and releasing podcasts
- How to develop an audience and produce engaging content
Audio for a Video
- Recognizing the function of audio in the creation of videos
- methods for recording and editing good audio for video
- How to produce sound effects and landscapes that will improve the visual experience
A key component of contemporary mass communication is animation, which is a flexible and imaginative medium. Students will get an understanding of animation’s creative and technical components as well as its function in the creation of media in this course. Traditional animation methods, computer-generated animation, and animation for different platforms like film, television, video games, and the web will all be addressed in the course.
Methods of Classic Animation
- The fundamentals of traditional animation methods to be understood
- Animation drawing methods using hand-drawn images and inking
- How to make a realistic movement that is slick
- Knowledge of computer-generated animation’s fundamentals
- using animation programs like Maya or Blender
- methods for lighting, special effects, and 3D modeling
- Knowing the fundamentals of character animation
- Character animation methods and expressive performance techniques
- How to make characters that are interesting and believable
Animation for television and film
- Recognizing the function of animation in the creation of movies and television
- methods for making animation that will work with various screen aspect ratios and resolutions
- How to make an animation that goes well with live-action video
Animation for Interactive Media
- Recognizing the function of animation in interactive media like the web and video games
- How to make animations that react to user input
- How to make animated graphics that improve user experience
5. Film Production
The field of mass communication depends on the vibrant and fascinating industry of film production. Students will study the creative and technical components of making movies in this course, as well as the function of film in society. Scriptwriting, pre-production, production, and post-production, as well as the business and distribution of movies, will all be covered.
- Knowing the fundamentals of film scriptwriting
- How to make interesting stories and people
- How to create visually appealing and compelling scripts
- Recognizing the planning and preparation phases of the filmmaking process
- Budgeting, scheduling, and casting methods
- How to put together a production team
- knowing the technical requirements for making movies
- How to handle the production process and guide actors High-quality videography and lighting techniques
- Recognizing the editing and post-production phases of the filmmaking process
- Editing, sound design, and color correction methods
- How to get a movie ready for release
The Business of Film and Its Distribution
- Recognizing the film industry’s business and distribution
- How to promote and release a movie
- How to navigate the legal and moral issues involved in making movies
6. Media Writing
A crucial part of contemporary mass communication is media writing. The knowledge and abilities required to write for a variety of media, including print, broadcast, internet, and social media, will be taught to students in this course. Writing for digital platforms, news writing, feature writing, and scriptwriting will all be covered.
- Having a rudimentary understanding of news writing
- Writing tips for news articles that are accurate, clear, and succinct
- How to craft news articles for various media, including print media, television, and the internet
- Learning the fundamentals of feature writing
- Writing in-depth, human-interest stories
- How to write for various feature venues, including magazines and the internet
- Knowing the fundamentals of writing scripts for cinema, television, and radio
- How to make interesting stories and people
- How to create visually appealing and compelling scripts
Writing for Online Magazines
- Having a rudimentary understanding of writing for digital platforms
- methods for producing content that is a search engine and social media optimized
- Writing techniques for various digital platforms, including blogs, websites, and social media
Writing for social media
- Knowing the fundamentals of writing for social media
- How to write for various social media platforms and develop a social media strategy
- Methods for creating shareable and interesting content
Modern mass communication cannot exist without journalism. Students will gain the knowledge and abilities necessary to report and produce news stories for a variety of platforms, including print, television, digital, and social media, in this course. News collecting and research, writing and editing, ethics, and the evolving state of journalism will all be covered.
Research and News Gathering
- knowing the fundamentals of news research and reporting
- methods for locating and confirming information
- How to acquire news using various tools and sources
Writing and Editing
- knowing the fundamentals of reporting and editing news stories
- How to write news articles that are accurate, concise, and clear
- Tips for revising and editing stories for various platforms
- Recognizing journalism’s ethical considerations
- How to handle moral quandaries in news reporting
- How to keep your credibility and objectivity
Journalism across several platforms
- Knowing the fundamentals of multiplatform journalism
- Techniques for developing and distributing content for diverse platforms
- How to write for various media, including websites, blogs, television, and social media
The Journalism Industry’s Evolving Terrain
- Recognizing the changes in the news profession
- How to negotiate the media industry’s digital change
- How to change to new platforms, technologies, and business models
In conclusion, Polytechnics’ mass communication courses provide a fantastic chance for students to acquire the skills and knowledge required to pursue a rewarding career in the media and communications sector. The classes cover every aspect of mass communication basics, including writing, editing, photography, and media production.
Additionally, the courses give students the ability to learn the abilities they’ll need to excel in the field, such as communication, problem-solving, and critical thinking. Students have the opportunity to acquire the knowledge and skills they need to pursue a successful career in the media and communications industry thanks to the availability of these courses in Polytechnics.
Frequently Asked Questions
The duration of a mass communication course in a polytechnic varies depending on the institution. Generally, these courses range from one to two years.
Generally, to apply for a mass communication course in a polytechnic, you must possess a minimum of five credits in relevant subjects such as English, Mathematics, and a science subject at the SSCE/GCE O’ Level.
Areas of specialization in a mass communication course include radio broadcasting, television broadcasting, print journalism, public relations, advertising, marketing, and media studies.
Skills you will gain from studying a mass communication course in a polytechnic include writing, editing, research, and presentation skills, as well as knowledge of media ethics and the principles of effective communication.
Yes, there are job opportunities after studying mass communication at a polytechnic. Graduates may find work in media companies, advertising agencies, and public relations firms. Additionally, some may pursue freelance opportunities or even start their own businesses.
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